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Are You Guilty of Unconscious Bias? Five Ways to Build A More Equitable Workplace

Kathy Freeman Godfrey July 15, 2019

For over two decades, our work in the investment industry has allowed us to build wonderful relationships with exceptional people. However, we recognize much more progress on diversity is needed. The future success of the industry, which continues to be starved for top talent, will require the creation of a welcoming and inclusive culture in the workplace.

One key building block to inclusivity is eliminating or mitigating unconscious bias, which ultimately leads to unfair treatment of colleagues. Unconscious bias, or implicit bias, is often defined as prejudice or unsupported judgments in favor of or against an idea, person, or group.

Identifying Bias

What does bias in the investment industry look like? Here are a few recent, real-life illustrations from our industry colleagues:

  • A female CEO was in an all-male meeting when one executive who didn’t know her asked if she could get him a cup of coffee.
  • An impeccably dressed executive of color was attending a conference at a hotel and was misidentified by a guest as a hotel worker.
  • A female distribution executive was told she wouldn’t be the right fit for the promotion because she had a family and the new role involved a lot of travel.
  • A diversity wholesaler wasn’t asked to play an integral role in a firm’s diversity initiatives, which were being led by a team of middle-aged white men.
  • The sole female executive on her firm’s leadership team was repeatedly expected to be the note-taker during committee meetings.

Not only are these illustrations surprising to hear in a supposedly modern world, but this behavior sets back the cause of diversity in our industry and inhibits talented people from making a difference.

What to Do

To change the current dynamic, five simple steps need to be implemented to initiate change and create a more equitable workplace.

  1. Don’t assume. The examples above are based on outdated assumptions. They mistakenly reflect the fact that someone should have a particular skillset, role or responsibility because of their gender or color. To uncover bias, it’s useful to think about your own upbringing and have others on your team do the same. Examine your workplace assumptions about how things are or should be based on your firm’s legacy and history.
  2. Prioritize self-awareness. Make a weekly goal to observe and record situations involving unconscious bias. If you have stereotyped someone, record what you have done. Then, actively reflect on how to initiate positive change going forward.
  3. Speak up. If you witness bias by a colleague, take the individual aside and politely share your observations. Diplomatically suggest that this behavior is no longer acceptable. Alternatively, if you are in a room full of men who expect a female colleague to take notes, instead of calling out the bias, offer to take the notes yourself.
  4. Measure the diversity of your company, team, or colleagues. Because of the limitations of our own upbringings, we may not perceive bias. If you don’t have a diversity of backgrounds, experiences, ethnicities, or genders in your company or department, commit to change going forward.
  5. Recruitment strategies must address unconscious bias. One of the best ways to address unconscious bias is in the hiring process – before it is an issue. Educate your in-house recruiters or prioritize your executive search partners to ensure they understand unconscious bias and the importance of diversity and inclusion.

So, how does a woman become CEO if her colleagues assume she’s best suited for administrative tasks? How does a diversity sales professional make it to the leadership ranks if the individual isn’t asked to contribute to the conversation about diversifying the company’s sales teams? How can we assume that women can’t or won’t travel because they have a young family when we don’t assume the same for men?

Mitigating unconscious bias in the workplace is crucial. You may be unintentionally impeding the success of others, hampering an individual’s opportunity for career advancement, or inhibiting the investment industry from attracting a more diverse workforce. Let’s test the waters and commit to change!

The Business Case For Corporate Diversity

Kathy Freeman Godfrey April 6, 2016

I was fortunate to be the moderator of a corporate diversity panel discussion recently at MMI’s Sales and Marketing Leadership Forum in Palm Beach. It was an engaging discussion and one that continues to come up in many of my conversations with companies looking for top tier, executive talent. Because diversity remains such a timely and sensitive issue, I wanted to share some thoughts about why improving diversity may be one of the most effective ways for companies in the financial services industry to grow their business.

In my view, the case for diversity is being driven by three overlapping trends across the country:

  1. The percentage of minorities in the U.S. workforce continues to grow rapidly. This is unlikely to change any time soon. The U.S. Census said that in 2012, over 50% of children under one year of age were minorities. Our increasingly diverse population and workforce have a clear preference to work for firms that reflect who they are and the population as a whole. Data from our 7th Annual Executive Survey also confirms the desire for a diverse workforce. While 75% of our survey respondents agreed that a diverse management team arrives at better business decisions, 39% felt like their firms weren’t progressing quickly enough to drive change.
  2. The U.S. consumer is increasingly diverse. Like employees, consumers also want to do business with firms that reflect their cultural heritage and values. Companies that don’t have client-facing employees who mirror the cultural and gender diversity of the country face an uphill battle. Business development is a lot more difficult when a firm doesn’t reflect its customer base.
  3. Financial services remains a male-dominated industry and is overdue for change. While women represent over 50% of college graduates each year, the ratio of women in financial services is fractional. The percentage of women leaders in financial services is even smaller. Today, women need more encouragement to enter the investment industry. Firms also need to figure out how to retain women through their child-rearing years and keep them on a path towards leadership.

What To Do?

The following are four simple corporate diversity ideas that surfaced at the MMI conference. It’s important to note that one of the most important factors in improving corporate diversity requires the support of the executive suite and Board of Directors. Without it, diversity efforts are likely to limp along.

  1. Intentionally recruit women and minorities. It’s interesting how simplistic yet effective some ideas can really be. One of the panelists mentioned a simple shift in mindset from his traditional recruitment of college alumni from the hockey team and instead focused on recruiting from women’s sports or sports with more minority players like soccer or basketball. Clearly a big part of driving success in diversity strategies is intentional pursuit.
  2. Groom qualified men and women of color for leadership positions. Another panelist discussed the effectiveness of pulling women and people of color onto leadership teams through ongoing company mentorship programs. Aligning the interests of minority employees with the company’s priorities through one-on-one integration with a more senior executive is a proven path towards change.
  3. Aggressively recruit Millennials. Data derived from our annual survey highlighted the fact that opportunities are limited for this demographic. One MMI panelist had success in recruiting Millennials by designing a program to encourage them to develop new business efficiencies. A competition was created, teams were chosen, presentations were delivered to the executive leadership team, and winners were guaranteed that their ideas would be implemented. This initiative injected fresh perspective into the company and sent a message that their voices were valued by senior management.
  4. Develop a strategy to keep women engaged through their child rearing years. No conversation about diversity is complete without a discussion about attracting and retaining top-performing women during their child-rearing years. One panelist shared her own personal career success story predicated on how her CEO allowed scheduling flexibility for her to work remotely when her children were small. Another idea was a reduced schedule that allows for a four day work week. Make a point to include the details behind corporate strategies that benefit women in any recruiting conversation where women are involved to show the pathway for engagement and retention over the long term.

The diversity session at MMI was refreshing, and the discussion clarified the need for our industry to do more as quickly as possible. Firms that embrace and lean in to changing cultural dynamics will not only enjoy a competitive advantage, but also will benefit from the satisfaction of knowing the industry is doing the right thing.

About Kathy Freeman Company

Kathy Freeman Company is a U.S. based strategic advisor to the investment industry and a national, retained, executive search firm. Named a Forbes Top 250 Executive Recruiting Firm in 2018 & 2019.

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