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Gauging Your Own Professional Health – Time to Dig In or Pivot?

Kathy Freeman Godfrey December 12, 2019

Year end is a perfect time to reflect on your career.

Whether you are an individual contributor or in executive leadership, everyone struggles a bit to keep up with or stay ahead of the changes in the investment industry. One key takeaway from the hundreds of interviews we conducted this year is that some are happily evolving as the industry changes, while others are not enjoying themselves as much as they did.

My recommendation, for your “professional health,” is to make the time at year end to reflect on the work you are doing, who you are doing it for, and who you are working with. Then assess your satisfaction.

Understanding Yourself

In our interview assessments, we walk candidates through a series of questions many haven’t thought about in years. I wanted to share some basic but important questions for your consideration. Hopefully, you’ll create a better foundation from which to make future career decisions.

#1: Passion – What Do You Really Love About What You Do?

Your answer is exceptionally telling. Do you enjoy working directly with clients to solve their critical challenges? Do you enjoy working with a particular client segment? Do you enjoy building new businesses from scratch? Do you enjoy training and developing others? Are you the most energized in strategic roles or more tactical roles?

Take a moment to gauge your current passion for what you are doing. If it’s not high, consider the changes you need to make. Life is too short to spend time somewhere or doing something that doesn’t make you happy.

#2: Create Your Ideal Position Description.

This is a great exercise to step back from what you know and what you do each day. Consider the world from just your lens. Compare and contrast your existing role and firm to your ideal role and firm. Be sure to consider the responsibilities you enjoy most, the challenges you’d like to take on, and any new products or services you’d like to learn or represent in the market.

The investment industry is rapidly changing, which means people’s roles and firms are often in flux. Perhaps your responsibilities have increased, while others have been laid off. Although it’s good to be employed, if your workload is so great that other areas of your life are suffering, then something needs to change. Perhaps you don’t have a voice at the strategic table or it is being stifled. Or perhaps your firm isn’t innovating as quickly as other firms which is affecting your energy to champion your products or services. Considering the world from your ideal lens means asking tough questions of yourself, as well as reflecting on whether your company, its vision, and its trajectory are meeting your needs.

#3: Performance Matters. Be Aware of Your Own Bar And Pivot Your Career Accordingly.

It’s important that you have your own standards and are cognizant of where you are performing against your own bar. Since firms can, at times, set unrealistic expectations, it’s critical to have your personal benchmark to regularly reflect on your performance.

A good question to ask is how your performance measures up to those in a similar role. Are you differentiating yourself in any way? If so, how? If you don’t know or don’t care how you differentiate yourself from your colleagues, then you may be in jeopardy when layoffs occur. If you are underperforming, which happens to everyone at some time or another, then think through if there is a developmental opportunity you can identify to support your success. Don’t wait for someone to point out your failings. If you are exceeding against your own bar or your peers’, is there more you can do with your capabilities? Can you help others on your team achieve at a higher level? Would you like to be considered for a stretch assignment at your firm? Speak up! In preparation of stepping up, make the time to consider who you can train and pull up behind you to take your place.

Being self-aware is critical in this exercise. Identify your own performance benchmarks and where you measure on the scale. If you think you are exceeding your own expectations, congratulations! Now you can think more deeply about how you can be challenged further. If you have had a difficult year and aren’t quite where you’d like to be, consider what resources you need to achieve excellence again.

What’s Next?

Assessing your professional health is always a worthwhile endeavor, whether it is the end of the year or any time in between. If you feel like you have room to do more, commit to what “more” looks like and how to get there. If you’d like to do better, what are steps you can take toward improvement? If you’d like to do less, consider another role or firm that gives you that latitude.

Unemployment is at an all-time low. Great people are in short supply. Don’t settle for being less than happy. Pivot onto a better track.

Successful Talent Acquisition In A Full-Employment Economy

Kathy Freeman Godfrey November 14, 2018

How difficult is it to recruit top-tier talent in today’s full-employment economy? The task is harder than you might think – and getting harder every day.

During the financial crisis, firms could be very selective and take their time when making a hiring decision. It was a buyers’ market. Today, the hiring environment is completely different. It’s one of the strongest sellers’ markets we’ve seen in well over a decade. The national and CA unemployment rates are at all-time lows. Professional unemployment – those individuals who you’re most interested in targeting – is even lower.

A scarcity of top-tier talent is part of a trend we’ve detailed in our Annual Executive Survey of investment industry leaders. For the past four years, fewer and fewer top-tier executives have considered a move to a new firm. Even fewer actually made a change.

So how do you successfully recruit talent in this economy?

You need a clear strategy and must move quickly. Based on our 25 years of experience, here is what we are advising our clients:

    1. Be prepared to be aggressive.
      In terms of compensation, career advancement, and how you sell your firm to reluctant or passive candidates, you must make a very compelling case. Also, it’s important that you’re open to revising or redefining the job as needed. Flexibility is key. So is being decisive.
    2. Remember that it’s quality, not quantity.
      We continually hear firms say, “We don’t mind getting our candidates through advertisements and job boards.” Resumes are just the start of the process. In fact, they are a one-dimensional look at the market for talent. Identifying qualified candidates is another. In a full-employment job market, it’s about finding the perfect fit – the rainmaker who can do more than fill a slot on an org chart. It takes just one individual to achieve that goal, but getting that candidate to even consider a new firm requires an inordinate amount of effort these days. Rarely are the people you are seeking for key roles looking at job boards.
    3. Retained Search vs. Contingency Search.
      For firms looking for meaningful contributors at senior levels, understanding the difference between contingency recruiting and retained search is key. A specialized, retained, search firm offers an experienced team who understands your industry and how your strategic goals intersect with potential talent. The contingency model has no accountability built in, nor does it attract industry specialists and expertise. And, there is no commitment to deliver results. The best retained search firms act as much a business advisor and consultant as they do a top-tier recruiter. Our clients appreciate our value-add perspective and how we overcome the myriad of challenges to deliver the right candidate. In today’s competitive market for talent, you need experience, strategy, and wisdom to outmaneuver the many other firms looking to hire the same kind of candidate.
    4. Think ahead and build an organizational chart for the future.
      Proper planning to ensure your future talent needs is essential to remain competitive and to expand your business. Analyzing your company today and assessing the anticipated growth trajectory for the next three to five years will allow you to put boxes into place in your organizational chart for TBD talent.

Engaging the best talent to fuel your growth today requires a more thoughtful strategy than it has in years past. Some firms have recognized this new reality, while others are still dogged by legacy thinking.

For firms not accustomed to looking externally for talent, it is a daunting time to look outside for people, especially when many of whom like where they are. If you embark on this course, it’s critical to evaluate the trade-offs between retained and contingency search. In this market, the only sure way to succeed at the executive level is to retain a strategic partner who is completely dedicated to your mission.

The Business Case For Corporate Diversity

Kathy Freeman Godfrey April 6, 2016

I was fortunate to be the moderator of a corporate diversity panel discussion recently at MMI’s Sales and Marketing Leadership Forum in Palm Beach. It was an engaging discussion and one that continues to come up in many of my conversations with companies looking for top tier, executive talent. Because diversity remains such a timely and sensitive issue, I wanted to share some thoughts about why improving diversity may be one of the most effective ways for companies in the financial services industry to grow their business.

In my view, the case for diversity is being driven by three overlapping trends across the country:

  1. The percentage of minorities in the U.S. workforce continues to grow rapidly. This is unlikely to change any time soon. The U.S. Census said that in 2012, over 50% of children under one year of age were minorities. Our increasingly diverse population and workforce have a clear preference to work for firms that reflect who they are and the population as a whole. Data from our 7th Annual Executive Survey also confirms the desire for a diverse workforce. While 75% of our survey respondents agreed that a diverse management team arrives at better business decisions, 39% felt like their firms weren’t progressing quickly enough to drive change.
  2. The U.S. consumer is increasingly diverse. Like employees, consumers also want to do business with firms that reflect their cultural heritage and values. Companies that don’t have client-facing employees who mirror the cultural and gender diversity of the country face an uphill battle. Business development is a lot more difficult when a firm doesn’t reflect its customer base.
  3. Financial services remains a male-dominated industry and is overdue for change. While women represent over 50% of college graduates each year, the ratio of women in financial services is fractional. The percentage of women leaders in financial services is even smaller. Today, women need more encouragement to enter the investment industry. Firms also need to figure out how to retain women through their child-rearing years and keep them on a path towards leadership.

What To Do?

The following are four simple corporate diversity ideas that surfaced at the MMI conference. It’s important to note that one of the most important factors in improving corporate diversity requires the support of the executive suite and Board of Directors. Without it, diversity efforts are likely to limp along.

  1. Intentionally recruit women and minorities. It’s interesting how simplistic yet effective some ideas can really be. One of the panelists mentioned a simple shift in mindset from his traditional recruitment of college alumni from the hockey team and instead focused on recruiting from women’s sports or sports with more minority players like soccer or basketball. Clearly a big part of driving success in diversity strategies is intentional pursuit.
  2. Groom qualified men and women of color for leadership positions. Another panelist discussed the effectiveness of pulling women and people of color onto leadership teams through ongoing company mentorship programs. Aligning the interests of minority employees with the company’s priorities through one-on-one integration with a more senior executive is a proven path towards change.
  3. Aggressively recruit Millennials. Data derived from our annual survey highlighted the fact that opportunities are limited for this demographic. One MMI panelist had success in recruiting Millennials by designing a program to encourage them to develop new business efficiencies. A competition was created, teams were chosen, presentations were delivered to the executive leadership team, and winners were guaranteed that their ideas would be implemented. This initiative injected fresh perspective into the company and sent a message that their voices were valued by senior management.
  4. Develop a strategy to keep women engaged through their child rearing years. No conversation about diversity is complete without a discussion about attracting and retaining top-performing women during their child-rearing years. One panelist shared her own personal career success story predicated on how her CEO allowed scheduling flexibility for her to work remotely when her children were small. Another idea was a reduced schedule that allows for a four day work week. Make a point to include the details behind corporate strategies that benefit women in any recruiting conversation where women are involved to show the pathway for engagement and retention over the long term.

The diversity session at MMI was refreshing, and the discussion clarified the need for our industry to do more as quickly as possible. Firms that embrace and lean in to changing cultural dynamics will not only enjoy a competitive advantage, but also will benefit from the satisfaction of knowing the industry is doing the right thing.

About Kathy Freeman Company

Kathy Freeman Company is a U.S. based strategic advisor to the investment industry and a national, retained, executive search firm. Named a Forbes Top 250 Executive Recruiting Firm in 2018 & 2019.

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